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Sixty seconds on . . . Andi Biotic
BMJ 2025; 389 doi: https://doi.org/10.1136/bmj.r712 (Published 08 April 2025) Cite this as: BMJ 2025;389:r712
- Elisabeth Mahase
- The BMJ
My name is Biotic. Andi Biotic.
The UK Health Security Agency (UKHSA) has a new superhero in the form of a pill shaped cartoon character known as Andi Biotic. He’s heading up a campaign to tackle misconceptions about antibiotics among 18 to 34 year olds, as part of the ongoing “Keep Antibiotics Working” programme.
A dose of good messaging?
The agency is piloting this new six week digital campaign, which is being promoted across YouTube,1 Instagram, and Facebook, and by GP practices and pharmacies, to test …
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