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GSK is to employ doctors to speak about its drugs
BMJ 2014; 348 doi: https://doi.org/10.1136/bmj.g2241 (Published 18 March 2014) Cite this as: BMJ 2014;348:g2241
- Zosia Kmietowicz
- 1BMJ
The UK based pharmaceutical giant GlaxoSmithKline has said that it plans to employ doctors to educate their peers, rather than pay key opinion leaders to speak about its products at conferences and other events.
GSK announced last December that it was changing its marketing practices to end undue influence on prescribers.1 It said that by the start of 2016 it would stop paying doctors fees to speak on its behalf or to …
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